What is a fair price for a website?

The following was written by Kevin Jackson and published in the Jamaica Observer newspaper for the Jamaica Design Association:

WHAT is a fair price for a website? This question seems very reasonable from the onset. You want a website and you want to know what kind of money you need to budget. After all, you do not build websites for a living, so you do not have the first clue how much these things cost. Sometimes we even get annoyed when the web designer asks what your budget is. You honestly don’t know. Let me take you on a journey to the other side for a bit.

When a web designer asks what is your budget he is simply trying to ascertain what you had in mind to spend and what level of website you can afford. If you went to a car dealer and asked “How much for a car?” he would ask you your budget and present you with cars within that range, or he would ask you to specify what you’re looking for in a car.

Just like a car, a website’s price varies, and can range from $50,000 (or less) to $18 Million dollars. Ask the White House. With such a wide disparity, how do you know if you are getting a fair price? A website is not just a page with some information on the internet. A website is your virtual presence and your real reputation online. You should trust your company’s reputation to the hands of a good web designer. Read more here…

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